Iaphet Elli  |
| Horst |
April
13, 2015: Today, IMG announced that Mercedes-Benz Australia will continue as
title sponsor of Mercedes-Benz Fashion Week Australia (MBFWA) beyond the 2015
event as part of a multi-year extension to the partnership. The arrangement
also extends Mercedes-Benz’s support of Mercedes-Benz Fashion Weekend
Edition and Mercedes-Benz Fashion Festival Sydney.
Mercedes-Benz
began their involvement in Fashion in Australia in 1996, adopting title
sponsorship of the very first Australian Fashion Week. In the 20 years that
followed, the Mercedes-Benz partnership with fashion has grown into a global
brand platform that spans over 50 fashion events in over 20 countries around the
world.
“Mercedes-Benz
Australia is proud to continue its naming rights sponsorship and valued
association with Australia’s pre-eminent fashion program. Synonymous with
innovation and luxury, Mercedes-Benz is excited to continue our partnership with
IMG and the Australian fashion industry in supporting the industry’s efforts to
drive global style trends and market interest in Australian fashion. And in
doing so, further solidifying the event’s high standing on the global fashion
week calendar,” said Horst von Sanden, CEO, Mercedes-Benz Australia/Pacific, at
the “Mercedes-Benz Presents Ellery” opening show.
Commenting
on the announcement, Catherine Bennett, Senior Vice President and Managing
Director of IMG Fashion Events and Properties, said “We are delighted to extend
this important partnership with Mercedes-Benz and further our joint efforts to
promote Australian fashion talent to local and international buyers, media and
consumer audiences. With the ongoing support of Mercedes-Benz, IMG will continue
its mandate to enhance and grow the MBFWA event platform that has helped launch
and promote the careers of Australia’s brightest designer talent.”
IMG
and Mercedes-Benz welcome the fashion industry to Sydney 12 – 16 April, 2015 to
review the 2015/2016 Spring Summer Collection shows for the 20th edition of
Mercedes-Benz Fashion Week Australia.
mbfashionweek.com
@MBFashionWeek #MBFWA #ALWAYSTRENDING