Passa ai contenuti principali

MERCEDES-BENZ FASHION WEEK AUSTRALIA TO BECOME GLOBAL DESTINATION FOR RESORT COLLECTIONS COMMENCING MAY 2016 @FASHIONWEEKAUS, #MBFWA & #MBFWE

MBFWA 2016 Announcement
SYDNEY (7 October, 2015) – IMG today announced that Mercedes-Benz Fashion Week Australia will become the first event to host an annual, organized showcase of Resort collections. The global event hosted in Sydney each year will shift from its previous April dates and focus on Spring/Summer collections to May 15 – 21, 2016 with collections centered around Resort.
The decision to make MBFWA the home of Resort collections was made in collaboration with local industry leaders, designers and the NSW Government. The schedule will include the region’s biggest names in fashion working to further establish Sydney as a global fashion capital.
“We welcome Mercedes-Benz Fashion Week Australia’s move to late May,” said designer Dion Lee. “MBFWA will now sit within a sales period for our business, which was a missed opportunity in the past. The April date has been too late to take Fall/Winter orders and too early to present Resort. The change in dates will allow us to launch our Resort collection in Sydney during the beginning of the global sales window for this collection.”
With an increasing percentage of global retail budgets allocated to Resort, these collections present a large business opportunity for export. Resort collections are trans-seasonal in nature and see up to a six month retail life in the Asia Pacific market. In addition, fashion and lifestyle media are increasingly dedicating more resources to cover Resort.
“The global fashion industry is relatively regulated according to an international schedule. It is time that Australia moves forward, pioneering a unique offering that reflects our fashion identity. Australian designers’ ability to present Resort offers both local and international buyers the most relevant and desired collection on the calendar. This means that these collections have a longer sell through period and shelf life, allowing for greater profits and commercial viability,” said Eva Galambos, Director and Buyer, Parlour X.
“The Australian fashion industry is valued at $12 billion, with TCF&L products contributing about $3 billion to Australia’s total exports. Many Australian designers who export are currently producing southern and northern hemisphere collections simultaneously, resulting in up to five seasonal collections each year,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events & Properties. “Resort collections present a unique offering, as it is the only season where northern and southern hemisphere buying calendars align. With the support of the fashion industry, we look forward to launching Mercedes-Benz Fashion Week Australia as the world’s first Resort event in May 2016.”
The NSW Government, through its tourism and major events agency Destination NSW, is a strategic partner of MBFWA and is working closely with IMG on this new strategy.
“The world’s most influential buyers and media travel to Sydney for Mercedes-Benz Fashion Week Australia and the event promotes both the NSW fashion industry and our harbour city as an iconic fashion destination to audiences worldwide. Sydney has been the home of Fashion Week Australia for the past 20 years and this new strategic vision to secure the Resort category presents significant trade and tourism opportunities for NSW and the broader fashion industry,” said Stuart Ayres, NSW Minister for Trade, Tourism and Major Events.
This strategic evolution of MBFWA from 2016 and beyond will support the 20-year history of an industry event that has helped build global brands and places the spotlight on new Australian design talent. The new timing and Resort offering reflects the qualified opinion of Australian fashion industry leaders and the importance of maintaining global relevance for the region’s leading fashion event.

Post popolari in questo blog

Add-Url

Potete condividere i vostri post nel gruppo Eventinews24 di Facebook al link https://www.facebook.com/groups/eventinews24group/?ref=bookmarks   Al fine di velocizzare l'inserimento mandate il comunicato dovrebbe essere scritto nel corpo della mail e l'immagine allegata alla mail. Mandate almeno due settimane prima. Scrivete a iaphet@hotmail.com Non vi garantiamo l'inserimento, solo le informazioni più interessanti. Cordiali saluti, Iaphet Elli www.eventinews24.com _____________ あなたが ウェブサイトを持っている、あなたが 知りたいですか? www.eventinews24.com はあなたに、このページに あなたのリンク を追加したすることができます。 iaphet@hotmail.com に 書き込み、 オブジェクトを入力し 、「リンクの友達を追加 」 _____________ 你有一個網站,你想知道嗎? www.eventinews24.com為您提供了添加你的鏈接此頁面上的能力。 寫iaphet@hotmail.com和輸入對象“添加鏈接FRIEND ” _____________ У вас есть сайт и вы хотите знать? www.eventinews24.com дает вам возможность добавили свою ссылку на этой странице. Напишите iaphet@hotmail.com и введите объект " Добавить ссылку ДРУГУ " ______

Arte Fiera 2016 > 29 gennaio - 1 febbraio 2016, BOLOGNA

ph. di @Cecile De Montparnasse La 40° edizione di Arte Fiera torna a Bologna 29 gennaio - 1 febbraio 2016 COMUNICATO STAMPA Tra Gallerie e artisti sempre in aumento, la 40° edizione della Fiera Internazionale di Arte Moderna e Contemporanea apre le porte di BolognaFiere al grande pubblico dal 29 gennaio all’ 1 febbraio 2016 . Arte Fiera 2016 si prepara a celebrare i suoi primi 40 anni: un importante anniversario da festeggiare insieme ai protagonisti che ne hanno fatto la storia, tra artisti, galleristi e personaggi, mostrando per la prima volta i Maestri italiani che si sono distinti nel mondo, tutti passati per i padiglioni bolognesi. L'anniversario cade in un momento storico in cui l’arte italiana domina i mercati internazionali. I grandi artisti contemporanei e moderni registrano record senza precedenti e questo conferma una leadership mondiale per la Fiera bolognese. Il ruolo di Arte Fiera è sempre più affermato e questa edizione servirà non sol

MILANO MODA | COLLEZIONI UOMO - DAL 15 AL 19 GENNAIO 2021

Milano, 17 dicembre 2020 – L’eleganza maschile torna protagonista in città, con la Milano Fashion Week Women’s - Mens’ Collection Autunno/Inverno 2022, in programma dal 15 al 19 gennaio 2021, che prevede 39 brand presenti in calendario, di cui 10 per la prima volta e sarà aperta da Ermenegildo Zegna. A illustrare questa mattina, indiretta streaming, il calendario della manifestazione, l’assessore alle Politiche per il Lavoro, Attività Produttive, Moda e Design Cristina Tajani con Carlo Capasa, Presidente di Camera Nazionale della Moda Italiana e Costanza Cavalli Etro, ideatrice di Fashion Film Festival Milano.   “Un'edizione innovativa capace di adeguarsi e interpretare le particolari esigenze del momento, proponendo il giusto mix tra appuntamenti dal vivo e digitali - commenta l’assessora Cristina Tajani -.  Sfilate e presentazioni che si reinterpretano e reinventano nella forma e nei linguaggi, sfruttando a pieno le opportunità offerte dal web, indispensabili ormai