SPORTLOBSTER NAMED PRESENTING PARTNER OF NBA GLOBAL GAMES BERLIN 2014
– The Sports Social Network Also Named Associate Partner of NBA Global Games Istanbul 2014 Presented by Garanti Bank –
LONDON, Sept. 25, 2014 – The National Basketball Association (NBA) and Sportlobster, the dedicated online sports network, today announced Sportlobster will be the presenting partner of NBA Global Games Berlin 2014, and associate partner of NBA Global Games Istanbul 2014 presented by Garanti Bank. This marks Sportlobster’s first alliance with a U.S. professional sports league.
As presenting partner of the game in Berlin, Sportlobster will receive prominent brand exposure, including event logo inclusion, on-court and in-arena signage, and will stage fan activities on the day of the game. Sportlobster will also become an associate partner of the NBA Global Games Berlin Fanzone, a free event featuring basketball activities for fans of all ages, being held at the famous Potsdamer Platz, Oct. 5 – 8.
Sportlobster will also serve as the official social media partner of the NBA Global Games in Berlin and Istanbul that will include the NBA Champion San Antonio Spurs taking on Alba Berlin at the O2 World Berlin on Oct. 8 before travelling to Istanbul to play Fenerbahce Ulker at the Ulker Sports Arena on Oct. 11.
“We are delighted to welcome Sportlobster on board as a partner of our NBA Global Games series in Europe” said Marc Armstrong, NBA Vice President, Global Marketing Partnerships & Emerging Markets – EMEA. “We look forward to working with Sportlobster to enhance the experience of NBA fans as we host the reigning NBA Champion Spurs in Berlin and Istanbul.”
“The NBA is one of the most iconic and popular sports leagues in the world, featuring athletes and teams recognised and fervently supported by fans around the globe,” said Andy Meikle, Co-founder and CEO of Sportlobster. “We are proud to be joining an elite list of NBA partners and through this partnership, Sportlobster will serve as the perfect platform for the global basketball community to engage with the NBA with news, blogs, lobs (posts), fixtures and results, live match data and photos and video. With an already strong presence in the U.S, we are determined in our aim to improve their online experience. We plan to further grow our fanbase across Europe through the NBA Global Games in Berlin and Istanbul and look forward to welcoming the NBA Champion San Antonio Spurs.”
Sportlobster will be giving NBA fans across Europe the chance to win a VIP experience at NBA Global Games Berlin, with more information to follow. Prizes will also be offered at the NBA Global Games Berlin Fanzone as well as in-arena on game night
Housing content and enabling fans to engage with the NBA in a groundbreaking way through blogs and user generated content, Sportlobster will provide fans with a fresh and innovative platform to keep up-to-date with all things NBA Global Games related.
Since Sportlobster launched in April 2013, more than 1.8 million fans have joined the network. Clubs, teams and athletes across a wide and diverse range of sports are using the platform to engage with fans. Content is customized by users based on their passions. The social network can be accessed via the website (www.sportlobster.com/) or through an iPhone app.
NBA Global Games Berlin 2014 presented by Sportlobster is also supported by adidas, Bilbao, Cisco, Foot Locker, SAP, Sprite and 2K. Joining associate partner Sportlobster for NBA Global Games Istanbul 2014 is presenting partner Garanti Bank and adidas, Avea, Banvit, Bilbao, Capital Radio, Sprite, and 2K.
Sportlobster is the sports social network, which brings news, blogs, predictions, fixtures and results, live match data and photos and videos tailored to each fan’s preferences. Ambassadors of the platform include Cristiano Ronaldo, Giorgio Chiellini, Michael Owen, George Groves, Natalie Pinkham and Serge Ibaka.
Fans will never again be forced to visit several sites or download multiple apps to stay connected to their sporting world
Designed, operated and populated by sports fans, this one-stop shop delivers the entire sporting world in one location, tailored to each fan’s passions
The power of social networks together with the dominance of smartphones ensures Sportlobster’s simple, colourful and functional app will revolutionise how sports fans source and share content while on the move
Sharing news, rumours, predictions and events with other fans on specific topics across multiple sports no longer needs to be difficult
Sporting stars and celebrities are using and endorsing the site thanks to unique features, such as the predictions and sports calendar, plus the ability to write longer articles and engage in more extensive debate than other, more limited, social networks
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 season featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 675 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $237 million to charity, completed more than 3 million hours of hands-on community service, and created more than 895 places where kids and families can live, learn, or play.