COMMERCIAL BANK OF DUBAI (CBD) EXTENDS DUBAI TOUR LEADER JERSEY SPONSORSHIP UNTIL 2019 @Dubai @rcssport


Dubai, 15 October 2016 – Two of the world’s strongest sprinters of
From left: Mr Osama Al Shafar (President of the UAE Cycling Federation), H.E. Saeed Hareb (Dubai Sports Council General Secretary), Mr Peter Baltussen (Commercial Bank of Dubai CEO) and Mr Lorenzo Giorgetti (RCS Sports and Events DMCC CEO)
the last decade have proudly won the Dubai Tour in the leader’s jersey with both the Dubai Tour logo and the Commercial Bank of Dubai’s (CBD) logos on it: in 2015 the Manxman Mark Cavendish secured victory a year after the German Marcel Kittel did, with both riders among the favorites to take the win at this year’s World Championships in Doha, Qatar.
Video by Eventinews24.com at the link
https://www.youtube.com/watch?v=S24SccJ4fxU&feature=youtu.be
The roll of honour of the Dubai Tour is evidence that the race is important amongst the riders as a must-have in the career palmarès. This is why CBD wanted to renew its support for an additional three years: to benefit from both the guaranteed global exposure of the Dubai Tour and within the UAE region itself.

The CBD's sponsorship goes beyond the Dubai Tour. to include sponsorship of the Mini Dubai Tour, too. The event, a smaller version of the professional cycling race, takes place from 25 to 28 January, just weeks ahead the pro race. Organized by Dubai Sports Council, the Mini Dubai Tour is for children aged 8 - 13 years and includes free entry and also includes a competition of moms and dads. The dates of the funniest cycle race in Town will be announced shortly.

H.E. Saeed Hareb, Dubai Sports Council General Secretary, said: “I am very pleased with this renewal and am very happy to have such a major partner as the Commercial Bank of Dubai for three more years as part of the Dubai Tour. Our cycling event will continue to be an ideal platform to communicate the values of Commercial Bank of Dubai. This commitment is synonymous with an event in constant growth and with great prospects that looks to cycling fans and the new generations as well.”

Commenting on the Dubai Tour and its sponsorship, the bank’s CEO, Peter Baltussen, said: ‎"Commercial Bank of Dubai is thrilled to renew our sponsorship for three more years with the Dubai Tour which strongly aligns with the bank’s corporate social responsibility objectives of promoting a healthy lifestyle. This event contributes significantly to elevating the UAE’s sports sector and embodies the vision of the government to develop and promote sports in UAE, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.”

Lorenzo Giorgetti, RCS Sport and Events DMCC CEO, said: “Firstly I would like to thank the Commercial Bank of Dubai for their commitment in the last two years. We grew up together with mutual satisfaction and this is the key of a strongly supported renewal. Three more years are a good period of time to achieve both new, important results together and to consolidate what we have done and increase as well.”

Commenti